About Sean Vandenberg
My name is Sean Vandenberg.
I’m a veteran Amazon seller who spent years building an honest, high-performing business on their platform — only to see it quietly throttled by Amazon’s internal enforcement systems, even after a prior false accusation was fully overturned.
I began selling on Amazon in 2018. I wasn’t some fly-by-night opportunist — I created original brands, managed my own logistics, and learned the platform inside and out. Over time, I expanded into reselling major national brands, leveraging strong account health and sales performance to gain auto-approval across hundreds of product lines.
From January 2022 to December 2024, I generated over $1.5 million in sales, fulfilled more than 125,000 orders, and maintained a 99% positive feedback rating.
In late 2024, Amazon made a counterfeiting claim against a secondary account. I fought it, appealed it, and after four months — won. The account was reinstated. The claim was reversed.
But quietly, my main account began facing new restrictions. Longstanding brand approvals disappeared. ASINs I had sold for years — without a single violation — became suddenly gated. No warnings. No clear reasons. No ability to reapply. No acknowledgement of any connection to the prior claim, despite having prevailed.
So I built this site — not to complain, but to document. To preserve a record of what’s happening, and to hold Amazon accountable using the very tools it claims to offer sellers: data, process, and transparency.
What you’ll find here are detailed case studies of documentation rejections, communication breakdowns, and internal inconsistencies — each supported by emails, case IDs, and Amazon’s own responses. This is not opinion. It’s evidence.
If necessary, I’ll pursue these cases through arbitration — brand by brand — until Amazon is compelled to apply its own policies fairly and consistently. Not just for me, but for every honest seller caught in this cycle.