Sean Vandenberg

Amazon Seller | Documented Cases

Shine Armor Listing Case

📄 Enforcement Violation: Shine Armor – PDP Misrepresentation (ASIN B0CWVD9XLF)

Summary:
Following the unresolved restriction of ASIN B07LHB3B2Q (see prior case), I transitioned to selling Shine Armor’s Fortify Quick Coat via ASIN B0CWVD9XLF. After 1–2 months of successful sales, the PDP was modified to falsely state “32 oz” — despite the product being 16 oz total (either 2×8 oz or 1×16 oz). This constitutes material misrepresentation and unauthorized Product Detail Page (PDP) tampering under Amazon policy. The modification triggered returns, negative feedback, and buyer confusion. Despite submitting evidence through Brand Registry, Seller Support, and Executive escalation, no correction has been made.

🔍 Timeline of Events

  • January 2025: Began selling ASIN B0CWVD9XLF (MFN) — PDP title accurately stated 16 oz
  • May 2025: Transitioned to FBA — PDP still stated 16 oz
  • Mid-May 2025: PDP title changed to “32 oz” — returns and negative feedback followed
  • Late May 2025: Brand contact attempt received no clarification; title then changed again to “2×16 oz”
  • Late May 2025: Escalation submitted to Executive Seller Relations with full evidence

📎 Submitted Documentation

  • Archived buyer orders showing correct item volume (16 oz total)
  • Customer photos confirming 2×8 configurations
  • Support transcripts, Brand Registry messages, and escalation emails
  • Original metadata showing GTIN exemption and 16.0 Fl Oz backend settings

⚠️ Policy Violations Identified

  • Unauthorized modification of PDP title and size attribute
  • Backend Safety & Compliance data overwritten to reflect 32 oz
  • Customer confusion and negative feedback due to inaccurate PDP
  • Repeat tampering after prior executive escalation and brand notification

🧾 Visual Evidence

2×8 oz bottles
16 oz total
Figure 1: Customer photos showing actual volume (16 oz total).
Original 16 oz title
Original 16 oz order
Figure 2: Archived order showing correct title and configuration.
16 oz meta data
Figure 3: Original PDP metadata stating “16 Fl Oz (Pack of 1)”
Modified 32 oz title
Figure 4: Title modified to “32 oz” — inaccurate and misleading.
Modified 2×16 oz title
Figure 5: Further title change to “2×16 oz” — also incorrect.
Figure 6: Brand communication showing refusal to clarify PDP mismatch.
Buyer feedback
Figure 7: Buyer feedback citing PDP misrepresentation.

🚩 Repeat Tampering Post–Executive Escalation

  • Title changed again to “16 Fl Oz (2-pack)”
  • Size Attribute: edited to “32 Fl Oz (Pack of 1)”
  • Unit Count: manually changed to “32.0 Fl Oz”
  • Backend Safety & Compliance: edited to match false configuration

🛠️ Visual Confirmation of Live Violations

  1. False Title:
    “16 Fl Oz (2-pack)”
    Live on PDP as of June 10, 2025
    False title
  2. False Size Attribute:
    “32 Fl Oz (Pack of 1)”
    Incorrect size attribute
  3. Backend Metadata Override:
    Unit Count manually set to “32.0 Fl Oz” in backend
    Backend metadata override

📌 ASIN Metadata Summary

  • ASIN: B0CWVD9XLF
  • Product: Shine Armor Fortify Quick Coat
  • Original GTIN Configuration: 16 Fl Oz (Pack of 1)
  • Status: Still reflects 32 oz PDP as of June 10, 2025

🔒 Requested Remediation

  • Immediate PDP reversion to correct 16 oz configuration
  • ASIN edit lock to prevent further tampering
  • Enforcement against brand for intentional PDP manipulation

💡 Arbitration Position

Amazon has a strict policy against catalog tampering, especially when it leads to buyer deception or financial harm to sellers. This case presents direct evidence of material misrepresentation by the brand, confirmed by buyer complaints and visual proof. Despite formal notice and full documentation, Amazon has allowed the violation to persist.

Continued inaction after formal escalation constitutes breach of Amazon’s own listing integrity policy and creates exposure under Section 3 of the BSA.