Seeking resolution without arbitration, but will proceed if necessary.
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Sean Vandenberg

Amazon Seller | Documented Cases

Arbitration Overview

Systemic Account-Level Restriction Following Overturned Section 3

I. Background

In September 2024, a related Amazon seller account — independently approved and operated — was deactivated under Section 3. After a full internal review, Amazon reversed the enforcement and reinstated the account in January 2025 without restriction.

Despite this outcome, my primary Amazon account remains restricted. A backend trust flag appears to have been applied — and never removed — resulting in systemic listing and brand approval limitations. These restrictions are undocumented, non-remediable, and reproducible across workflows.

II. Evidence of Account-Level Suppression

  • Brand gating affecting hundreds of ASINs began immediately after the September 2024 deactivation
  • Account Health shows no violations, no policy strikes, and no open enforcement history
  • Amazon rejects brand documentation previously accepted for IP removals (e.g., Dove, Gleem)
  • No appeal pathway or resolution mechanism has been provided

III. Disparate Treatment vs. Other Sellers

  • New seller accounts are approved to list brands I am now blocked from — including Aussie, Gleem, Crest, and Coleman
  • Sellers with weaker performance histories face no such gating
  • Competing sellers continue to replenish listings I am indefinitely barred from accessing

IV. International Marketplace Contrast

  • My same unified account retains full approval for these brands and ASINs in Amazon Canada and Mexico
  • This confirms the restriction is isolated to the U.S. marketplace and tied to internal flagging — not brand policy

V. Conflict of Interest Indicators

  • Amazon Retail holds Buy Box control over numerous ASINs I am restricted from selling (e.g., Dungeons & Dragons)
  • 3P sellers are denied approval while Amazon Retail listings remain unaffected
  • This calls into question the equitable application of brand gating rules

VI. Inconsistent Enforcement Patterns

  • Permitted to sell sub-brands like Bondo and JB Weld, but blocked from parent brand 3M
  • Duracell and Canon listings are active in Canada/Mexico, but blocked in the U.S.
  • No policy rationale or enforcement history explains these discrepancies

VII. Automated Re-Gating from Inactivity

  • Example: Royal Purple — once approved and active — became gated after 30 days of inactivity
  • Re-application blocked, creating an enforcement loop with no recovery path
  • This confirms the presence of a time-based gating system unconnected to seller behavior

VIII. Summary & Relief Sought

The evidence shows a systemic, account-level restriction that persists despite a clean record and a full reversal of the original enforcement. No policy citation, internal disclosure, or remediation process has been offered.

Amazon has failed to:

  • Identify the root cause of brand approval denials
  • Disclose the presence of a backend enforcement flag
  • Provide a path to correct listing or brand gating issues
  • Apply consistent approval criteria across seller accounts

IX. Intent to Arbitrate

If resolution is not provided, I will proceed with formal arbitration under the Business Solutions Agreement. Each filing will include:

  • Evidence of improper brand or ASIN gating
  • Loss documentation tied to unsellable inventory
  • Associated legal, administrative, and filing costs

Clarification: I am not seeking preferential treatment — only procedural equity. I am requesting that Amazon apply its own policies consistently and provide access to the same brand approval pathways offered to other compliant sellers.

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