SEO Blogging for Small Business
Posted on November 28, 2012 by Sean Vandenberg, SEO Copywriter
Small businesses can perhaps benefit the most from blogging. A consistent blog with informative content allows you to connect with clients while expanding your online presence. Your business blog can quickly become your most valuable content marketing tool.
When you write your blogs, create links back to your homepage. Incorporate keyword phrases into the linked text (called anchor text) like this:
Just keep anchor text natural sounding, and vary your keyword phrases.
While building and optimizing your website through blogging, you might as well make friends along the way. Make sure your blog provides useful, informative information— stuff people want to read. Ask questions and engage readers to encourage commenting and sharing.
Look for blogs similar to your own. Comment on these people’s blogs and follow them on Twitter. Twitter offers a great way to network and market your content.